The Alliance Group has set new standards for innovation in Georgia by signing an agreement with the international vacation exchange giant RCI. From now on, owners of the leading Georgian construction-development company’s apartments will have the opportunity to exchange vacation ownership for time at more than 4000 premium resorts in over 100 countries across the world. Property developed by Alliance Group enjoys Gold Crown Resort status, meaning an additional 200 elite holiday locations. Apartment owners will receive Privilege Cards for the newly established Alliance Holiday Club, which will open the door to global travel for them.
“Apartment owners will be free to choose to either reside in their properties, rent them out personally or through an international management company, or to hand them over to RCI for a certain period of time (for example, one week) and choose any location from our partner’s global network in return,” Akaki Songulia, co-founder and director of Alliance Group and co-founder of the Alliance Holiday Club told Property Georgia. In return, he explains, the programme will attract some of the 4 million RCI member families to Georgia. “We are talking about 10 million potential international visitors,” states Mr. Songulia. Representatives from RCI and the Alliance Group held a presentation at the Radisson Blu Iveria Hotel on 28 February to announce this unprecedented and innovative event.
“RCI’s vacation exchange programme has already enjoyed global popularity for more than 40 years. Offering this product to our apartment owners represents yet another novelty introduced by Alliance Group exclusively for our customers. We are constantly thinking about new products that we can offer the buyers of our exclusive properties. When people make an investment, they have certain expectations, and our aim is to reward their trust in the Alliance Group with as many benefits as possible,” states Mr. Songulia, adding that at present, the RCI network includes the Alliance Palace multifunctional complex in Batumi with more than 1000 apartments. Once completed, the Alliance Highline multifunctional complex in Tbilisi with its 700 apartments will also be joining the network.
“When I first met the director of Alliance Group, he told me that his primary goal was to build something that is in the best interests of the buyers. His message was that the Alliance Group had the customer at the centre of its activities. Partners in business are very important. RCI’s vision matched that of Alliance Group, so we found each other,” says Dimitris Manikis, RCI’s Vice President for Business Development in Europe, Middle East and Africa. According to him, Georgia has great potential on the global tourism map. “You have an ancient history, beautiful nature, sea and mountains, an excellent climate, a tasty cuisine and wine, and most importantly, very hospitable people,” states Mr. Manikis, providing his personal example of what the RCI network can do for Georgia. “12 years ago, I purchased a timeshare ownership in Greece. Due to the fact that I had already paid for my stay in the country, my whole budget was spent in local restaurants and on various entertainment. RCI visitors are returning visitors who spend more,” explains Mr. Manikis.
The Alliance Group is currently working on four construction projects involving the world’s largest hotel networks: the Alliance Palace in Batumi, which will house the Courtyard by Marriott Hotel; Alliance Privilege in Batumi, which will include the Marriott Hotel; the Alliance Resort in Goderdzi, which will house the Ramada Hotel; and Alliance Highline in Tbilisi, which will include the Wyndham Garden Hotel. The latter is part of Wyndham Worldwide – one of the world’s leading hotel networks that also includes the leading holiday timeshare vacation exchange company RCI.
Over the last 12 years, the Alliance Group has already invested $200 million in premium-class construction projects. The leading Georgian construction-development company is investing a further $210 million into the four ongoing innovative projects.