Alliance Group, the leading Georgian construction-development company, cooperation with the World Trade Centers Association (WTCA), is developing the first World Trade Center in Georgia. The project, under the name WTC Batumi, includes: international-standard shopping centres, A-class office spaces and exhibition centres, also international hotel brands. “This will be the first MICE-oriented high-class venue in Georgia and in the region,” Akaki Songulia, CEO and Co-Founder of Alliance Group, told Property Georgia.
WTC Batumi will occupy a 24,000 m2 space ( 450, 000 sq.m construction area) at the very first line to the sea, right in the middle of seafront promenade (“boulevard”), which creates the biggest human traffic during the season period. Alliance Group will demolish the 13-storey, unfinished building that has been lying abandoned for two decades, damaging the cityscape and the local environment. Instead, the company will develop the first energy-efficient shopping and business centres in Batumi, which will be a hub for Georgia’s MICE tourism. Alliance Group will invest $380 million in WTC Batumi.
“WTC entering Batumi will upgrade Georgia’s tourism. For our country, this means wealthy visitors. Business travellers are high spenders compared to regular tourists,” said Akaki.
Alliance Group was the first construction and development firm to build a modern residential complex in Batumi in 2005, first to implement the aparthotel concept in 2008, and first to incorporate international hotel brands into mixed-use complexes in 2015. The company has already invested more than $200 million in various large-scale projects in Adjara that have already been completed. A further 645 million has been invested in the ongoing projects, which includes development of multifunctional complex franchises in cooperation with international hotel networks, such as Marriott International and Wyndham Hotel Group as well as others.
Ongoing and newly announced ongoing projects by Alliance Group include: World Trade Centre Batumi (in talks with an international hotel brand for this property), Alliance Palace (Courtyard by Marriott hotel) and Alliance Privilege (5-star Marriot hotel) mixed-use complexes in Batumi, Wellness mixed use complex in Kobuleti (in talks with an international hotel brand for this property) Alliance Highline (Wyndham Garden hotel) in Tbilisi.
In total Alliance Group’sinvestment in past and ongoing projects is $845 million.
“We think long-term, we develop sustainable projects, we create mind-sets. For the past 15 years, Alliance Group has been an innovator in constructing the first modern residential development in Batumi, launching apart-hotel concept in the country, brining international hotel brands in mixed-used complexes, announcing wellness tourism in Kobueti, also first international vacation exchange network for all our projects. Last but not least, Alliance Group steps in MICE tourism, adding a significant value to the country’s tourism sector as well as whole economy,” noted Songulia.
Along with MICE tourism, as CEO of Alliance Group explained, WTC Batumi is valuable for its sustainable concept. “In tourism cities like Batumi, it’s essential to develop sustainable projects. At Alliance Group, we care about environment,” declared Akaki Songulia. According to him, at WTC Baumi Alliance Grpup will develop recreational infrastructure, energy consumption will be reduced to a minimum, which on its part will reduce CO2 emissions by 6500 tonne a year, which would require 32 000 trees.
According to World Trade CentersAssociation (WTCA), World Trade Center Batumi will be able to attract new business and trade partners from around the world that share the same vision. As one of Georgia’s largest port cities and given its importance for the Georgian tourism industry, a presence in Batumi will be a wonderful addition to the WTC network. Also, given the iconic design of the project; World Trade Center Batumi will be a wonderful compliment to other world trade centres around the world.
New York, Buenos Aires, London, Brussels, Berlin, Paris, Madrid, Milan, Istanbul, Beijing, Shanghai Seoul, Singapore, Tokyo, and another one hundred top international cities from all over the world and now WTC Batumi.
“Batumi has a new potential. It is becoming an international hub for the meeting industry,” said CEO of Alliance Group.
Alliance Group will complete its new innovative and energy-efficient project, WTC Batumi, which is going to be Georgia’s first international MICE Hub, by 2024.